Hub

On April 30, 2009, it was announced that Hasbro acquired a 50% stake in Discovery Kids, with the resulting joint-venture changing the channel's name to The Hub.[3][4][1] Discovery will oversee ad sales and distribution, while Hasbro will be responsible for programming.[5][6]

The Hub launched its video on demand platform on October 4, 2010, providing sneak previews of programming to air on the channel upon its launch.[7] The cable channel launched at 10:00 a.m. ET (9:00 a.m. CT) on October 10, 2010, taking over Discovery Kids' channel space.[8] The first program aired on the channel was the animated series The Twisted Whiskers Show.[9] [edit] Programming Main article: List of programs broadcast by The Hub

During the day, The Hub airs programming for children ages 6-12, drawing largely on the libraries of both parent companies. This programming airs from 6:00 am–8:00 pm ET (5:00 am–7:00 pm CT). There will also be a daytime block, called the "HubBub", aimed at preschoolers.[10] The Hub features a nighttime lineup consisting of off-network syndicated sitcoms and dramas made prior to 1995, as well as movies aimed at families and adults from 8:00 pm–6:00 am ET (7:00 pm–5:00 am CT).

Programs confirmed to be featured on the network include The Transformers, G.I. Joe: A Real American Hero, My Little Pony: Friendship is Magic, Kenny the Shark, Tutenstein, The Future is Wild, Men in Black, Endurance, Adventure Camp,[11] Strawberry Shortcake's Berry Bitty Adventures, Fraggle Rock, Meerkat Manor, Pound Puppies, Deltora Quest, The 99,[12] Happy Days, Laverne & Shirley, Family Ties, The Wonder Years, Doogie Howser, M.D., Honey, I Shrunk the Kids, Batman,[13][14][15] Batman Beyond, The WotWots, Animal Mechanicals and Atomic Betty.[16] Additionally, a show called Family Game Night, based on Hasbro's game properties, will air as well.[17]

The Hub has announced the addition of nine new shows: Pictureka!, The Adventures of Chuck and Friends, Transformers: Prime, G.I. Joe: Renegades, In the Night Garden, Dennis and Gnasher, R.L. Stine's The Haunting Hour, Clue and Hubworld.